What we do
The big picture
operation
Club Partnership
Grants access to all
data & club sponsors
Partnership zero
cost entry
Real-time advertising
CMS
Real-time interaction
with screens
Chatbot
Converting sales in the
heat of the moment
Predictions
Predict the result
Real-time creative
campaign team
Revenue Stream
Upsell existing sponsors
Bring in new sponsors
Revenue share
with club
Gain insights about the fans
- Data harvesting of the clubs fan base.
- Demographic segmentation based on key data points.
- Gaining a deeper understanding of the fans and what they’re interested in.
- Knowing how and where fans consume content.
Extratime forms symbiotic relationships with our partner clubs, which gives us
unparalleled access to their fan data. We monetise that data by aggregating,
analysing and targeting key demographics for sponsors which in turn leads to a higher return on investment, reach their KPI and conversion metrics.
Real time advertising products
CMS
Real time interaction with screens
Usage of our platform to manage screens in real time around the stadium, with pitch side
LEDs, scoreboards and VIP areas.
Activation of messages takes place in accordance with what happens in real time during the
game. This way we augment the audience experience and enable interaction with the
brands.
Chatbot
Converting sales in the heat of the moment
Before, after and during the game, fans can access from their WhatsApp or
Telegram promotions in real-time to meet their needs whilst simultaneously
improving the conversion rate for the sponsors of the clubs.
Prediction Game
Predict the result
Interactive prediction game sponsored by betting companies that creates tournaments around guessing the right result. The game is to engage the fans in a non-betting game, but can convert non-betting players to bet in real time or make people that are betting more engaged in the club.
Perfomance Dashboard
Proving the results
Continuous optimization through machine
learning. Leverage data analysis to prove results for
sponsors. Track the most important brand KPIs.
Know when they convert – clicks, forms, signups, downloads or where in buying cycle. Opportunity to upsell/cross sell based on their target audience insights and results.
Extratime owns the short side LED boards around the pitch in the Sporting CP stadium.
With our real time solution on the LED advertising boards in the stadium, Betano gained 4
times more exposure and media value compared to the static LED advertising boards.
