Why us
Easy to scale
revenue stream
Over 100.000 € in revenue last season with just one club
Upselling
Optimizing existing
sponsorship deals
for the brands with
real-time
communication
and data- driven
intelligence to
create a better
sales- hit- rate with
the target fanbase
New Sponsors
Optimizing existing
sponsorship deals
for the brands with
real-time
communication
and data- driven
intelligence to
create a better
sales- hit- rate with
the target fanbase
Content
Using our software
during the game to
adjust the
communication in
real time to engage
the fans when they
are at an emotional
high (stadium LED,
Social media etc)
Scaling to clubs
- Brands introduce us to clubs (already occurring)
- Direct approach to clubs (through industry network)
- Leagues and clubs introduce us to other clubs
Scalable & Recurring Revenue
Recurring Revenue
The brands will return as long they see value through higher conversion rates and
reaching their KPI´s. They achieve this via our real-time products and machine learning
optimization of the brands campaigns.
Streamline creative process
AI generated creative process (to be developed) and automated buying services to make easy sales with minimum human interaction.
Cross club selling
Make bigger deals with one sponsor that cover several clubs at the same time. (For example when teams meet each other in a league, we can sell two
campaigns at the same time).
Large scale operation
New big sponsors or existing deals can be used in several markets at the same time (for example Betano prediction app can be used in several countries with different clubs at the same time).
Stickiness
Free entry point for clubs: data is filtered, segmented and retained by Extratime. Clubs and brands choose to work with us due to our in-house big data expertise, global network and exclusive access to our AI-driven tech stack. Standardized 80%/20% revenue share deal with the clubs.
“We have a partnership with Extratime where they analyse the fan data as well as
their consumption patterns. This allowed us to present targeted campaigns, with content adapted to the audience with higher conversion rates. An additional advantage of this partnership is that they will present the sponsors with creative ideas, always pre-validated by us, and they will charge the sponsor directly.”
Vasco Ribas, Head of Sponsorship Benfica
Go to market strategy
2022
Portugal
99% of market. Already delivering results for brands and clubs
2023
Brazil
Targeting top clubs to stress test in a huge market
2023
Europe
Starting with smaller European leagues in 2023
2023/24
England
Starting with smaller English leagues in the 2023/34
2023/24
Bundesliga
Aiming to start out German expansion in the 23/24 season
2023
La Liga
99% of market. Already delivering results for brands and clubs
2023/24
Italia
99% of market. Already delivering results for brands and clubs
2024
Europe
Aiming to start out German expansion in the 23/24 season
2025
TBC
Aiming to start out German expansion in the 23/24 season
0
BN
USD
Entertainment Industry
0
BN
USD
Global Sponsorship
0
BN
USD
Football Sponsorship
0
M
USD
Potential Revenue
New markets for 2023
