"We have a partnership with Extratime where they analyse the
fan data as well as their consumption patterns. This allowed us to present
targeted campaigns, with content adapted to the audience with higher
conversion rates. An additional advantage of this partnership is that they
will present the sponsors with creative ideas, always pre-validated by us,
which makes it possible to create greater and better sponsorship dynamics.”
Vasco Ribas
Head of sponsorship of Sport Lisboa e Benfica